Pop Mart’s Labubu Doll Craze Fuels 400% Profit Growth and Global Expansion
|2025 REVENUE TARGETS POP |Pop Mart’s |CEO CONFIDENT ABOUT 2025 |
Labubu Doll Craze Fuels |CONFIDENT ABOUT 2025 REVENUE |
400% Profit Growth and |ABOUT 2025 REVENUE TARGETS |
Global Expansion Plans
|THE COMPANY IS ON | data-start="641">CEO Confident About 2025 |COMPANY IS ON TRACK | Revenue Targets
Pop |IS ON TRACK TO | Mart’s Chief Executive, |ON TRACK TO HIT | data-end="729" data-start="716">Wang Ning, told |TRACK TO HIT ITS | analysts that the company |TO HIT ITS 2025 | is on track to |HIT ITS 2025 REVENUE | hit its 2025 revenue |ITS 2025 REVENUE TARGET | target of |2025 REVENUE TARGET OF | data-start="808">20 billion yuan (€2.4 |REVENUE TARGET OF 20 | billion). He also suggested |TARGET OF 20 BILLION | that achieving |OF 20 BILLION YUAN | data-start="877">30 billion yuan this |20 BILLION YUAN (€2.4 | year “should be quite |BILLION YUAN (€2.4 BILLION). | easy,” highlighting strong momentum |YUAN (€2.4 BILLION). HE | across both domestic and |(€2.4 BILLION). HE ALSO | global markets.
Labubu: |BILLION). HE ALSO SUGGESTED | From Handbag Charm to |HE ALSO SUGGESTED THAT | Global Sensation
Labubu, |ALSO SUGGESTED THAT ACHIEVING | part of “The Monsters” |SUGGESTED THAT ACHIEVING 30 | series created by Hong |THAT ACHIEVING 30 BILLION | Kong artist |ACHIEVING 30 BILLION YUAN | data-start="1123">Kasing Lung, has become |30 BILLION YUAN THIS | a cultural phenomenon. Known |BILLION YUAN THIS YEAR | for its toothy grin, |YUAN THIS YEAR “SHOULD | the collectible has captured |THIS YEAR “SHOULD BE | fans worldwide, with celebrities |YEAR “SHOULD BE QUITE | like Rihanna |“SHOULD BE QUITE EASY,” | and David |BE QUITE EASY,” HIGHLIGHTING | Beckham showcasing the toy.
|QUITE EASY,” HIGHLIGHTING STRONG | data-end="1472" data-start="1325">Until recently popular |EASY,” HIGHLIGHTING STRONG MOMENTUM | as a handbag charm, |HIGHLIGHTING STRONG MOMENTUM ACROSS | Pop Mart is now |STRONG MOMENTUM ACROSS BOTH | releasing a |MOMENTUM ACROSS BOTH DOMESTIC | data-start="1396">mini Labubu designed for |ACROSS BOTH DOMESTIC AND | smartphones, expected to further |BOTH DOMESTIC AND GLOBAL | boost sales.
Expansion |DOMESTIC AND GLOBAL MARKETS. | Beyond China
Executives |AND GLOBAL MARKETS. | confirmed that Pop Mart |GLOBAL MARKETS. LABUBU: | is actively exploring |MARKETS. LABUBU: FROM | data-end="1580" data-start="1560">emerging markets in | LABUBU: FROM HANDBAG | the Middle |LABUBU: FROM HANDBAG CHARM | East, Central Europe, and |FROM HANDBAG CHARM TO | Latin America. Ning emphasized |HANDBAG CHARM TO GLOBAL | that overseas markets still |CHARM TO GLOBAL SENSATION | hold “very broad space |TO GLOBAL SENSATION LABUBU, | for growth,” predicting that |GLOBAL SENSATION LABUBU, PART | sales from |SENSATION LABUBU, PART OF | data-start="1747">North America and Asia-Pacific |LABUBU, PART OF “THE | will soon match those |PART OF “THE MONSTERS” | from China.
In |OF “THE MONSTERS” SERIES | the United |“THE MONSTERS” SERIES CREATED | States, where Pop Mart |MONSTERS” SERIES CREATED BY | already operates about 40 |SERIES CREATED BY HONG | stores, the company plans |CREATED BY HONG KONG | a period of “relatively |BY HONG KONG ARTIST | rapid store openings.” At |HONG KONG ARTIST KASING | least 10 |KONG ARTIST KASING LUNG, | new US stores are |ARTIST KASING LUNG, HAS | expected by the end |KASING LUNG, HAS BECOME | of this year.
|LUNG, HAS BECOME A | data-start="2030">Blind Boxes and Beyond
|HAS BECOME A CULTURAL | data-end="2281" data-start="2059">Pop Mart’s core |BECOME A CULTURAL PHENOMENON. | business remains its |A CULTURAL PHENOMENON. KNOWN | data-end="2136" data-start="2096">collectible toys sold |CULTURAL PHENOMENON. KNOWN FOR | in blind boxes, priced |PHENOMENON. KNOWN FOR ITS | between €10 and €20. |KNOWN FOR ITS TOOTHY | Each box offers a |FOR ITS TOOTHY GRIN, | surprise figure, making the |ITS TOOTHY GRIN, THE | unboxing experience part of |TOOTHY GRIN, THE COLLECTIBLE | the excitement for fans |GRIN, THE COLLECTIBLE HAS | and collectors.
Looking |THE COLLECTIBLE HAS CAPTURED | ahead, the company is |COLLECTIBLE HAS CAPTURED FANS | also exploring opportunities in |HAS CAPTURED FANS WORLDWIDE, | content and |CAPTURED FANS WORLDWIDE, WITH | entertainment, including animated films |FANS WORLDWIDE, WITH CELEBRITIES | and theme park attractions |WORLDWIDE, WITH CELEBRITIES LIKE | featuring its characters. While |WITH CELEBRITIES LIKE RIHANNA | these projects may not |CELEBRITIES LIKE RIHANNA AND | bring immediate revenue, executives |LIKE RIHANNA AND DAVID | believe they will strengthen |RIHANNA AND DAVID BECKHAM | Pop Mart’s brand value |AND DAVID BECKHAM SHOWCASING | and long-term growth.
|DAVID BECKHAM SHOWCASING THE | data-start="2596">A Global Toy Powerhouse |BECKHAM SHOWCASING THE TOY. | in the Making
|SHOWCASING THE TOY. | data-start="2640">With soaring profits, growing |THE TOY. UNTIL | celebrity appeal, and expansion |TOY. UNTIL RECENTLY | into new regions, Pop | UNTIL RECENTLY POPULAR | Mart is quickly positioning |UNTIL RECENTLY POPULAR AS | itself as a |RECENTLY POPULAR AS A | data-end="2811" data-start="2764">global leader in |POPULAR AS A HANDBAG | the collectible toy market. |AS A HANDBAG CHARM, | The Labubu |A HANDBAG CHARM, POP | phenomenon is at the |HANDBAG CHARM, POP MART | center of this growth |CHARM, POP MART IS | story, proving that a |POP MART IS NOW | single toy can spark |MART IS NOW RELEASING | worldwide demand and redefine |IS NOW RELEASING A | the future of the |NOW RELEASING A MINI | industry.
|RELEASING A MINI LABUBU |
